Our Portfolio Companies

Shellys Marketing Sdn Bhd.

Description

Founded in 2002, XES Shoes is a homegrown Malaysian footwear and accessories brand operated by Shellys Marketing Sdn Bhd. From a single outlet in Wangsa Maju, the company has grown into a nationwide retail brand with a portfolio of over 1,000 products, offering affordable, comfortable and stylish footwear through a multi-format retail network of more than 150 outlets across nine states, serving both value-conscious and lifestyle-focused consumers.

Acquisition Date

April 2026