2020 was a watershed year for businesses and companies worldwide. It was a year of perseverance, persistence and endurance, which formed the theme of our annual report, Sabr.
Sabr (Arabic: صب sabr) is the Islamic virtue of “perseverance” or “endurance”. Sabr is characterised as being one of the two parts of faith (the other being shukr). Perseverance is the first weapon for the believer to use when facing hardship.