VALUE CREATION CASE STUDIES

Al-Ikhsan Sports Sdn Bhd (Al-Ikhsan)

  • Al-Ikhsan is the largest multi-brand sports retailer in Malaysia with over 100 corporate-owned outlets and ~40% market share. The company retails sports equipment, apparel and footwear from major brands such as Adidas, Nike, Puma, Asics and Lotto.
  • Al-Ikhsan is the principal owner of the brand AL and markets various sports goods under the trademark AL Logo.

Investment Rationale:

  • A market leader with strong outlet presence in peninsular
    Malaysia
  • Attractive & robust domestic sportswear industry with
    CAGR of ~8% in the 5 years prior to Ekuinas’ entry
  • Clear future growth drivers through private label and Omni-
    channel opportunities
  • Margin improvement opportunity via business process
    optimisation and investment in technology

Transaction Details:

Investment type
Minority investment to back Bumiputera entrepreneur
Ownership
35.0%
Acquisition Date
July 2016

Ekuinas has contributed so much into ‘corporatising’ Al-Ikhsan as the Company is now run by industry professionals. This collaboration will continue to add value to Al-Ikhsan’s long term growth strategies.

Tuan Haji Ali Hassan,
Founder & Chairman